designing_courses

Laura Willson is a Professional Instructional Designer, coming from the corporate world where she served nonprofit organizations. That's how she became passionate about the power education has for transforming lives. She says that this is evident in the online world where we have all these teachers, and coaches, and people who have an amazing professional expertise, who are sharing things they know and helping people looking for that knowledge.

Module Expert: Laura Willson

Designing Courses That Help Your Clients Achieve Results

Laura Willson is a Professional Instructional Designer, coming from the corporate world where she served nonprofit organizations. That's how she became passionate about the power education has for transforming lives. She says that this is evident in the online world where we have all these teachers, and coaches, and people who have an amazing professional expertise, who are sharing things they know and helping people looking for that knowledge.

For Laura, a great online course is one that helps clients get the results that were impossible without the help of the instructor.

That's why she wants to share with the members of The Sisterhood Collective a model for basing their classes on that will get people to do things.

A big part of the education we've experienced is based on just learning stuff and remembering things and that is how we see a lot of people teach - they give you a lot of really great content, good information, and then it's up to the learner to figure out how to take it and build something using that. As you can see, the application and transfer of knowledge part of the process is the hardest thing to get right, and that is why Laura's going to give you a model for that together with some practical steps to get you started working on your content.

If you want to create online courses that get your clients to do the things that get results, which is what will make them love you and come back for more, this module is exactly what you should invest your time in at this point. It will cover who your clients are, where they are on their journey, so their point A, then it will drill down on some specific things like high leverage behaviors that they'll need to do to get to their point B, and then to what it is that your clients should know and do as a result of your course.

That is going to give you an orientation on how to get your clients into action, which is how they're going to see the breakthrough changes that you want to help them achieve.

Hey! We're using cookies to make the website run better and figure out what you like about it. If you're OK with that, please continue your visit.

X